In this instalment of our eBay Elevate webinar series, Victor Castejon shares his expertise in everything photography, production and editing, to help you master the art of showcasing your products online.

Learn about product photography fundamentals

It's no secret that great photos equal great online sales.

High-quality imagery helps you showcase your products in the (literal) best light, to capture customers’ attention. Thanks to advances in technology, this can also now be achieved without professional equipment, from the comfort of your workspace!

In this practical 25-minute eBay Elevate webinar, created in partnership with Small Business Britain, Victor Castejon shares his essential tips and tricks to make your products - of all shapes and sizes - shine online.

If you missed it, fear not! You can watch the webinar on demand, which explores:

Clean lens, clear image: The single most important thing you should remember from this webinar? Get yourself a cloth and always give your lens a wipe before taking any photos!

The power of paper: How plain white backgrounds, even makeshift ones using paper, enable your products to be more easily identified and are favoured by online marketplaces and search engines.

Window of opportunity: Lighting is key. But rather than investing in expensive equipment, simply photograph your products next to windows and take advantage of (free!) natural lighting.

Turn that phone upside down: On most phones, the camera is located in the top right corner. By flipping your phone upside down, the camera moves to its lowest point to capture all of your product at a flattering eye level angle.

Up close and personal: If you want a close-up of your product, move your camera nearer. Digital zoom simply increases the size of the pixels, which results in slightly lower quality.

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