In this instalment of our eBay Elevate webinar series, online promotion expert Mark Tomkins provides actionable tips to help you make full use of customer reviews to boost your online presence and increase sales.

Drive sales with great reviews

Great customer reviews are a powerful way to drive sales. In today’s increasingly digital world, shoppers have access to no end of reviews across search engines, social media and online marketplaces - and they’re having a major impact on purchasing decisions. Just think about the importance of eBay Feedback in influencing your own decision when shopping, or how important it is to your reputation as a seller.

It’s therefore never been more important to be proactive in generating positive reviews from your customers, who can be your best salespeople. To help you on your way, Mark Tomkins hosted an eBay Elevate webinar, sharing his 30+ years of expertise in digital marketing and embracing the power of reviews to boost your reputation, credibility and influence.

If you missed it, fear not! You can watch the webinar on demand, which explores:

Customer reviews are cost-effective

If you think of social media or reviews on Google, these don’t cost anything at all - and it’s also where a lot of potential customers are hanging out and searching for reviews. It’s an easy and effective way to garner social proof, build brand awareness, and can also be turned into marketing content.

How to get reviews from your customers

• Ask for them! If you don’t ask, you don’t get

• Incentivise: can you run a social media competition to get more reviews?

• Engage with your audience - thank customers for their reviews

How to maximise customer reviews

Once you’ve got some reviews, don’t stop there. Beyond simply social proofing your business, reviews can be used to create content that can be shared on your social media and website.

Top tip: turn your reviews into social posts using free design tools, such as Canva

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