In this instalment of our eBay Elevate webinar series, Canva expert Janine Hardy will take you through her guide to using Canva and how to make the most of it for your business.

Canva for beginners

Good imagery is key to a successful marketing strategy and helps your products or services stand out online.

This eBay Elevate webinar, hosted by Canva expert Janine Hardy, shows why Canva is popular among small businesses and how you can easily create and design high-quality imagery – at little to no cost!

What can Canva do?

Canva is an easy-to-use graphic design tool and can help if you want to get creative with your small business branding and imagery. Here are the benefits:

• It’s a completely free-to-use online graphic tool.

• You can use it to create social media posts, presentations, posters, videos and more.

• Discover the standard free version or and exclusive paid version with optimised features.

• There are hundreds of customisable templates to choose from.

Canva brand tool

Canva’s branding tool makes it easy to house all your key branding assets in one place. From logos to fonts, you can add several brand kits into one folder to help you keep track of your creative assets. You can even add graphics and photos to a brand kit so it makes designing quicker and easier.

Content planning

As you build up your brand, you’ll have content to share on social media. Canva has a fantastic content planning and scheduling tool so you can link all your social media platforms. The scheduling tool allows you to schedule content on any social platform. Plus, for Instagram, you can play and move around your grid content if you’re going for a more curated look. This allows you to see what posts work well where on your grid.

Canva apps

Enhance your designs and content creation skills with the help of Canva’s app store. You can now add emojis, gifs and even YouTube videos to your business website. Choose from a variety of apps available, including Giphy, Emoticon or Pexels – a stock imagery app that links nicely with Canva. You can also create QR codes which are very useful for eBay businesses.

Smart mockups

Canva has a mockup generator tool which can transform your creations from concept to reality. This tool helps you visualise and create more content for your socials or eBay store without having to invest in photoshoots.

Printing products

Printing your products has also never been easier. Before printing, you can edit them and choose what you’re printing them for, choose from mugs, T-shirts, notebooks and more.

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